Lasso solves 6 MAJOR recycling problems.

Problem 1

Just 20% of recycling from your home is actually recycled.

We couldn’t change the system. So we invented a new one.

The Lasso is the first appliance able to recycle 100% of accepted used materials from your home. Yes, you read that right - 100%. Everything accepted by Lasso is returned to the manufacturer, so it can be remade over and over again.

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Problem 2

Recycling has been the same since 1981.

That’s right, the current system has had these same problems for 40 years and still has not fixed them.

Even the modern materials recycling facility (MRF) dates back to the 1970s. (< That’s like saying this computer would still be the latest technology!)

With Lasso, it’s not about what it used to be, it’s about what it will be.

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Problem 3

The system is overly complicated.

Over the years, instead of fixing these underlying issues, recycling infrastructure has just gotten more and more complicated.

The Lasso makes recycling simple. It is designed to fit seamlessly into your lifestyle. Simply put your used materials into the Lasso door and your job is done.

From there, we’ve streamlined the recycling process so that 100% of your materials re-enter the production cycle as efficiently as possible. No extra steps, no room for error, just results.

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Problem 4

They tell us it’s our fault.

Waste-producing industries continue to benefit from the current system which leaves consumers in the dark. What’s more, instead of taking responsibility, they tell us it’s our fault.

Even the most basic recycling terminology is often misleading. “Accepted” and “collected” don’t necessarily mean recycled.

With Lasso, we’re putting power into the hands of the people.

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Problem 5

They tell us it's "waste".

Every year, Americans pay millions of taxpayer dollars for a system that doesn’t work.

Lasso Loop will pay you for your used materials because your recyclables are valuable products. When they are kept pure, they are worth money. In the future, we will return that money straight back to you.

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Problem 6

Recycling has forgotten why it existed in the first place.

Recycling has forgotten about the planet.
Recycling has forgotten about your health.
Recycling has forgotten the meaning of zero waste.

…. Lasso Loop has not.

It’s time to
come together
and demand change.

AS INDIVIDUALS,
AS COMMUNITIES,
AS CITIZENS OF OUR PLANET.

Reserve Now →